Client: Whiskey Selections
Project: Website and Business Card Design
Description: The owner of Whiskey Selections is a whiskey expert. He runs whiskey tastings for corporate and personal events, as well as, tastings for restaurants. He also recommends whiskey selections, food pairings, and purchases whiskey for restaurants. He wanted to professionally brand his business and start having a simple one page website that people could contact him through that could eventually expand to online orders and schedule appointments.
Solution: I felt that it was important to keep the feel of the branding and website expensive. I went with a black and white color scheme with pops of various shades of yellow. I chose a typeface that felt traditional yet bold to reflect his audience and contrasted it with a thin sans serif sub-typeface to make it feel contemporary and chic. Whiskey is becoming trendy yet has a long, respected tradition and I felt that this pairing echos where the industry is heading.
Business Card Design